SERVICES MARKETING PEOPLE TECHNOLOGY STRATEGY (Record no. 1113)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01184nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131759394 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LOVELOCK, CHRISTOPHER |
| 245 #0 - TITLE STATEMENT | |
| Title | SERVICES MARKETING PEOPLE TECHNOLOGY STRATEGY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | UNDERSTANDING SERVICE MARKETS, PRODUCTS, AND CUSTOMERS, New Perspectives on Marketing in the Service Economy, Customer Behavior in Service Encounters, BUILDING THE SERVICE MODEL, Developing Service Concepts: Core and Supplementary Elements, Distributing Services Through Physical and Electronic Channels, Exploring Business Models: Pricing and Revenue Management, Educating Customers and Promoting the Value Proposition, Positioning Services in Competitive Markets, MANAGING THE CUSTOMER INTERFACE , Designing and Managing Service Processes , Balancing Demand and Productive Capacity , Crafting the Service Environment , Managing People for Service Advantage , , IMPLEMENTING PROFITABLE SERVICE STRATEGIES , Managing Relationships and Building Loyalty, Achieving Service Recovery and Obtaining Customer Feedback, Improving Service Quality and Productivity, Organizing for Change Management and Service Leadership |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 1 | 11.02.2019 | 550.00 | 658.8 | 1113 | 11.02.2019 | Reference Books |