STRATEGIC BRAND MANAGEMENT (Record no. 1114)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00205nam a2200097Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131719770 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KELLER, KEVIN LANE |
| 245 #0 - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-37 | 11.02.2019 | 550.00 | 658.827 | 1114 | 11.02.2019 | Text book |