BUSINESS INTELLIGENCE A MANAGERIAL APPROACH (Record no. 1583)

000 -LEADER
fixed length control field 05302nam a2200121Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-8131764435
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name TURBAN EFRAIM
245 #0 - TITLE STATEMENT
Title BUSINESS INTELLIGENCE A MANAGERIAL APPROACH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher PEARSON
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Introduction to Business Intelligence . Opening Vignette: Norfolk Southern Uses Business Intelligence for Decision Support to Reach Success . Changing Business Environments and Computerized Decision Support .The Business Pressures—Responses—Support Mode.A Framework for Business Intelligence (BI) 8 Definitions of BI . A Brief History of BI.The Architecture of BI . Styles of BI . The Benefits of BI . Event-Driven Alerts . Intelligence Creation and Use and BI Governance . A Cyclical Process of Intelligence Creation and Use. Intelligence and Espionage . Transaction Processing versus Analytic Processing . Successful BI Implementation .The Typical BI User Community . Appropriate Planning and Alignment with the Business Strategy . Real-Time, On-Demand BI Is Attainable . Developing or Acquiring BI Systems . Justification and Cost—Benefit Analysis. Security and Protection of Privacy . Integration of Systems and Applications . Major Tools and Techniques of Business Intelligence .The Tools and Techniques .Selected BI Vendors . Plan of the Book.Resources, Links, and the Teradata University Network Connection. Resources and Links .Cases . Vendors, Products, and Demos .Periodicals. The Teradata University Network Connection . The Book's Web Site . . Additional References .The Teradata University Network (TUN) Connection . Highlights . lusiness Performance Management . Opening Vignette: Double Down at Harrah's . Business Performance Management (BPM) Overview .BPM Defined . BPM and BI Compared . Strategize: Where Do We Want to Go? .Strategic Planning . The Strategy . Plan: How Do We Get There? . Operational Planning . Financial Planning and Budgeting .;.4 Monitor: How Are We Doing? . Diagnostic Control Systems . Pitfalls of Variance Analysis . Act and Adjust: What Do We Need to Do Differently? Performance Measurement . KPIs and Operational Metrics . Problems with Existing Performance Measurement Systems 98 Effective Performance Measurement . BPM Methodologies .Balanced Scorecard (BSC) .Six Sigma . BPM Technologies and Applications .BPM Architecture. Commercial BPM Suites .BPM Market versus the BI Platform Market . Performance Dashboards and Scorecards .Dashboards versus Scorecards. Dashboard Design . What to Look for in a Dashboard .Data Visualization Data Mining for Business Intelligence. Opening Vignette: Data Mining Goes to Hollywood! . . Data Mining Concepts and Definitions . Definitions, Characteristics, and Benefits. How Data Mining Works . . Data Mining Applications . . Data Mining Process . . Business Understanding. . Data Understanding . . Data Preparation . . Modeling Building . . Testing and Evaluation . Other Data Mining Standardized Processes and Methodologies . . Data Mining Methods. . Estimating the True Accuracy of Classification Models. Cluster Analysis for Data Mining . Association Rule Mining . . Artificial Neural Networks for Data Mining . Elements of ANN . Applications of ANN . Data Mining Software Tools. . Data Mining Myths and Blunders . . Text Mining Concepts and Definitions . . Natural Language Processing. . Text Mining Applications. Marketing Applications . Security Applications .. Biomedical Applications. Academic Applications. Text Mining Process .Task 1: Establish the Corpus 207 Task 2: Create the Term—Document Matrix . . Extract the Knowledge.Text Mining Tools .Commercial Software Tools .Free Software Tools .Web Mining Overview . Web Content Mining and Web Structure Mining .Web Usage Mining . Web Mining Success Stories . Chapter Highlights . Key Terms. Questions for Discussion. Exercises. End of Chapter Application Case . Business Intelligence Implementation: Integration and Emerging Trends . Opening Vignette: BI Eastern Mountain Sports Increases Collaboration and Productivity . Implementing BI: An Overview . BI Implementations Factors . Managerial Issues Related to BI Implementation . BI and Integration Implementation .Types of Integration. Why Integrate? . Levels of BI Integration . Embedded Intelligent Systems .Connecting BI Systems to Databases and Other Enterprise Systems . Connecting to Databases .Integrating BI Applications and Back-End Systems . Middleware . On-Demand BI .The Limitations of Traditional BI .The On-demand Alternative. Key Characteristics and Benefits . Issues of Legality, Privacy, and Ethics . Legal Issues . Privacy . Ethics in Decision Making and Support . Emerging Topics in BI: An Overview .The Future of Business Intelligence.Revolution. Representative Characteristics of Web . Companies and New Business Models .Online Social Networking: Basics and Examples . A Definition and Basic Information.Mobile Social Networking . Major Social Network Services: Facebook and Orkut . Implications of Business and Enterprise Social Networks.Virtual Worlds .Social Networks and BI: Collaborative Decision Making The Rise of Collaborative Decision Making. Collaboration in Virtual Teams' Decision Making .I RFID and New BI Application Opportunities . Reality Mining . Key Terms .Questions for Discussion . .
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name RAMESH SHARDA
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        MIIMLIBRARY MIIMLIBRARY RACK -REF 2 11.02.2019 375.00 658.47 1583 11.02.2019 Reference Books