INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION (Record no. 1741)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00269nam a2200097Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CLOW KENNETH E |
| 245 #0 - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DONALD E BAACK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | 11.02.2019 | 550.00 | 659.1 | 1741 | 11.02.2019 | Text book |