A LATEST BOOK ON ADVERTISING MANAGEMENT (Record no. 1917)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-9381605004 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHARMA, BS,MITTAL, AC |
| 245 #2 - TITLE STATEMENT | |
| Title | A LATEST BOOK ON ADVERTISING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | ANKIT PUBLISHING HOUSE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising Management and Law Trends of Advertising and Marketing Services the Advertising Techniques Media and Modern Society Mass Media 77- Media Rural Society: Myth and Reality |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 1 | 11.02.2019 | 900.00 | 659.1 | 1917 | 11.02.2019 | Reference Books |