INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION (Record no. 2122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645nam a2200109Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CLOW KENNETH E |
| 245 #0 - TITLE STATEMENT | |
| Title | INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BAACK, DONALD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | 11.02.2019 | 525.00 | 659.1 | 2122 | 11.02.2019 | Text book |