INTEGRATED MARKETING COMMUNICATION A STRATEGIC APPROACH (Record no. 2195)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00270nam a2200097Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SIRGY, JOSEPH |
| 245 #0 - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION A STRATEGIC APPROACH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | CENGAGE LEARNING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | RAHTZ, DON R |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | 11.02.2019 | 325.00 | 658.802 | 2195 | 11.02.2019 | Text book |