NEW TRENDS IN RURAL MARKETING (Record no. 2725)

000 -LEADER
fixed length control field 02147nam a2200109Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-8176115193
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name JAIN, SC
245 #0 - TITLE STATEMENT
Title NEW TRENDS IN RURAL MARKETING
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher RBSA PUBLISHERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Factors Influencing India as a Preferred Tourist Destination : An Empirical Study Role of Retailing in Empowering Women Consumers: (An empirical study on Bangalore Retail Industry) Retailing: The Indian Version Trends and Innovations in Financial Products and Services The Impact of High Intensity Marketing and Advertisement Practices on the Life of Common Man with Specific Reference to Youth in Bangalore City China and India in an Asian Renaissance Rising Rupee : Is really a cause of concern for exporters? 1 Emotional Intelligence : A Study of Academic Professionals 1 Psychological Biases of Retail Investors in Assam 1 Retail Marketing in India : Opportunities and Challenges 1 Word-of-Mouth as A Tool of Promotion—An Assessment from The Prospective of Generation Next 1 Advertising Management [Critical analysis of Advertisin (with specific reference Ethical, Social and Economic aspects of Advertising)] Emerging Trends in the Indian Life Insurance Sector : Issues & Challenges Impact of Trust and Leadership on Team Effectiveness . Small Scale Sector in the Liberalised Regime : Some challenges . Innovation through Global Collaboration : A New Mantra for Organization Success . Rural Marketing in India : Challenges Ahead and Opportunities Prospect and Future of Customer Relationship Management Technique In Marketing of Banking Services .Impact of Ambient Scent and Background Music on Customer's Shopping Time (A Case study of Shoppers' Stop, Hyderabad) 1. Relationship Marketing Through the Lenses of Performance Appraisal Practices—A Case Study of Oil India Limited Product Selection, Brand Preference and Buying Decision of Rural Consumer Regarding Durables The Role and Nature of Strategic Management in Modern Business World Managing Challenges and Developing Strategies for Sustainable Growth Indian Rural Markets : A Challenge to Organized Retailing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        MIIMLIBRARY MIIMLIBRARY RACK -REF 2 11.02.2019 950.00 658.8 2725 11.02.2019 Reference Books