CUSTOMER RELATIONSHIP MANAGEMENT INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY (Record no. 2878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01036nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8126528059 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ZIKMUND WILLIAM G |
| 245 #0 - TITLE STATEMENT | |
| Title | CUSTOMER RELATIONSHIP MANAGEMENT INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | WILEY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | THE NATURE OF CUSTOMER RELATIONSHIP MANAGEMENT. UNDERSTANDING CUSTOMER DIFFERENCES.CONCEPT OF RELATIONSHIP MANAGEMENT . STRATEGIC OPTIONS FOR APPROACHING CUSTOMERS.MARKET SEGMENTATION.INFORMATION TECHNOLOGY AND COLLECTING CUSTOMER DATA. THE CRM DATA WAREHOUSE. WAREHOUSE DATA REPOSITORY . METADATA REPOSITORY CUSTOMER LOYALTY. ATTITUDINAL AND BEHAVIORAL COMPONENTS OF LOYALTY . CUSTOMER RELATION STRATEGIES. WINBACK AND ACQUISITIONS STRATEGIES. . SALES FORCE AUTOMATION AND AUTOMATED CUSTOMER SERVICE CENTERS.THE BASIC OF DATA MINING ,ONLINE ANALYTICAL PROCESSING ,AND INFORMATION PRESENTATION. MEASURING CUSTOMER SATISFACTION AND LOYALTY , ISSUE FOR IMPLEMENTING CRM SYSTEM. POTENTIAL REWARD FROM CRM IMPLEMENTATION |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MCLEOD, RAYMOND |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO- 16 | 11.02.2019 | 359.00 | 658.812 | 2878 | 11.02.2019 | Text book |