ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE (Record no. 3378)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00245nam a2200097Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHAH, KRUTI |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTIONS AN IMC PERSPECTIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TMH |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DSOUZA, ALAN |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | 11.02.2019 | 735.00 | 659.1 | 3378 | 11.02.2019 | Text book |