PRODUCT BRAND MANAGEMENT (Record no. 4240)

000 -LEADER
fixed length control field 00202nam a2200097Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-9350620144
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name MATHUR, U C
245 #0 - TITLE STATEMENT
Title PRODUCT BRAND MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher EXCEL BOOKS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Text book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
        MIIMLIBRARY MIIMLIBRARY 11.02.2019 450.00 658.827 4240 11.02.2019 Text book