MANAGING BRAND EQUITY (Record no. 4341)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00769nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0029001011 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | AAKER, DAVID A |
| 245 #0 - TITLE STATEMENT | |
| Title | MANAGING BRAND EQUITY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | FREE PRESS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Preface and Acknowledgments What Is Brand Equity? The Ivory Story The Role of Brands Brand-Building Neglect The Role of Assets and Skills What Is Brand Equity? What Is the Value of a Brand? Brand Value Based upon Future Earnings Issues in Managing Brand Equity The Plan of the Book Brand Loyalty The MicroPro Story Brand Loyalty Measuring Brand Loyalty The Strategic Value of Brand Loyalty Maintaining and Enhancing Loyalty Selling Old Customers Instead of New Ones Brand Awareness The Datsun-Becomes-Nissan Story The GE-Becomes-Black & Decker Story |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 1 | 11.02.2019 | 2060.00 | 658.827 | 4341 | 11.02.2019 | Reference Books |