SERVICES MARKETING (Record no. 7120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00354nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026812 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ZEITHAML VALARIE A |
| -- | BITNER MARY JO |
| -- | GREMLER DWAYNE D |
| -- | PANDIT AJAY |
| 245 ## - TITLE STATEMENT | |
| Title | SERVICES MARKETING |
| Sub Title | INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | MC GRAW HILL |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 711 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | 14.05.2019 | 658.8 | 5742 | 14.05.2019 | Text book |