MARKET SEGMENTATION (Record no. 7648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00334nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978118432679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | MCDONALD MALCOLM , DUNBAR LAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKET SEGMENTATION |
| Sub Title | HOW TO DO IT AND HOW TO PROFIT FROM IT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | JOHN WILEY AND SONS |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 490 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 2 | 10.02.2023 | COSMO BOOKS | 5600.00 | 658.802 | 6518 | 1 | 10.02.2023 | Reference Books |