MARKETING MANAGEMENT (Record no. 7833)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00336nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER PHILIP. |
| -- | KELLER KEVIN LANE |
| -- | CHERNEV ALEXANDER |
| -- | SHETH JAGDISH N, SHAINESH G |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | U.P |
| Name of publisher | PEARSON |
| Year of publication | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 28.02.2025 | 658.8 | 6773 | 1 | 1180.00 | 28.02.2025 | Text book | ||||
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-21 | 28.02.2025 | 658.8 | 6774 | 2 | 1180.00 | 28.02.2025 | Text book |