MARKETING 6.0 (Record no. 7927)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00304nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119835219 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | KOTLER PHILIP, KARTAJAYA HERMAWAN, SETIAWAN IWAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING 6.0 |
| Sub Title | THE FUTURE IS IMMERSIVE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW JERSEY |
| Name of publisher | WILEY |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 247 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 2 | 05.04.2025 | COSMO | 2510.00 | 658.8 | 6928 | 1 | 05.04.2025 | Reference Books |