BRAND MANAGEMENT (Record no. 8025)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00302nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781529616972 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BEVERLAND MICHAEL, CANKURTARAN PINAR |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND MANAGEMENT |
| Sub Title | CO-CREATING MEANINGFUL BRANDS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | SAGE |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 415 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 2 | 02.05.2025 | SR BOOKS | 5490.00 | 658.827 | 7042 | 02.05.2025 | Reference Books |