RETAILING MANAGEMENT
By: LEVY MICHAEL
Material type:
TextPublisher: TMH Subject(s): The World of Retailing . Introduction to the World of Retailing . . Types of Retailers . .. Multichannel Retailing . 4. Customer Buying Behavior. . Retailing Strategy . Retail Market Strategy . .. Financial Strategy . .. Retail Locations . .. Retail Site Location . .. Human Resource Management . .. Information Systems and Supply Chain Management. . Customer Relationship Management . . Merchandise Management .. Managing Merchandise Assortments . .. Merchandise Planning Systems . .. Buying Merchandise. .. Retail Pricing . .. Retail Communication Mix . . Store Management . Managing the Store . Store Layout, Design, and Visual Merchandising . Customer Service.
Introduction to the World of Retailing What is Retailing? A Retailer's Role in a Distribution Channel .Functions Performed by Retailers .Social and Economic Significance of Retailing . Support for Community . Retail Sales .Employment. Global Retailers .Structure of Retailing and Distribution Channels around the World . Opportunities in Retailing . Management Opportunities . Entrepreneurial Opportunities. The Retail Management Decision Process . Understanding the World of Retailing.Developing a Retail Strategy. JCPenney Moves from Main Street to the Mall . Implementing the Retail Strategy.Whole Foods Market: An Organic and Natural Food Supermarket Chain Ethical and Legal Considerations. The Indian RetailScape. Szwunaty . key Terms . Ger Out and Do It! . Discussion Questions and Problems. Suggested Readings. Careers in Retailing. Sources of Information about Retailing .: Types of Retailers Retailer Characteristics .Type of Merchandise . Variety and Assortment .Services Offered . Prices and the Cost of Offering Breadth and Depth of Merchandise and Services Food Retailers . Supermarkets . Supercenters .Warehouse Clubs. Convenience Stores. General Merchandise
Retailers .Department Stores . Full-Line Discount Stores . Specialty Stores. Drugstores. Category Specialists. Extreme Value Retailers .Off-Price Retailers. Nonstore Retailers. Electronic Retailers. Catalog and Direct-Mail Retailers. Direct Selling . Television Home Shopping. Vending Machine Retailing. Services Retailing. Differences between Services and Merchandise Retailers. Types of Ownership. Independent, Single-Store Establishments. Corporate Retail Chains. Franchising. The Indian Retails cape .Summary. . Get Out and Do It!. Comparison Shopping. Multichannel Retailing Retail Channels for Interacting with Customers. Store Channel .Catalog Channel. Internet Channel. Evolution toward Multichannel Retailing. Overcoming Limitations of an Existing Format. Expanding Market Presence.Increasing Share of Wallet . Insights into Customer Shopping behavior .Capabilities Needed for Multichannel Retailing . Who has these Critical Resources? . Do Manufacturers Use the Electronic Channel to Sell their Products? Which Channel is the Most Profitable?. Issues in Multichannel Retailing .Integrated Shopping Experience . Brand Image . Merchandise Assortment . Pricing . Shopping in the Future . Shopping Experience . Supporting the Shopping Experience. The Indian Retail Scape .. Get Out and Dolt! .Discussion Questions and Problems. . Buying Behavior The Buying Process . Need Recognition . Information Search .Evaluation of Alternatives: The Multiattribute Model. Purchasing the Merchandise or Service . Post purchase Evaluation. Types of Buying Decisions .Extended Problem Solving . Limited Problem Solving . Habitual Decision Making. Social Factors Influencing the Buying Process .Family
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books
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MIIMLIBRARY | RACK -REF 1 | 658.87 (Browse shelf) | Not for loan | 1399 |
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