CONSUMER BEHAVIOUR TEXT AND CASES
By: GAUTAM, NEERAN
Contributor(s): JAIN, KOKIL
Material type:
TextPublisher: WISDOM PUBLICATIONS ISBN: 978-8189547332Subject(s): Introduction to Consumer Behaviour . Types of Consumers . Consumer Needs and Wants . Perception .----Attitude and Attitude Change . Learning and Memory (-Personalty and Self-concept . Diffusion and Innovation Consumer Behaviour Buying Process Models of Consumer Behaviour Market Segmentation . Consumer Relationship Management . Post Decision Process . Industrial Buying Behaviour . Consumer Behaviour and Marketing Strategy . Opinion Leadership . Family Decision Making . Consumer Buyer Behaviour and Decision Situation . Consumer Behaviour Studies in India . Consumer and Cultural Influences . Consumer Protection • . Consumer Behaviour in Rural Areas . Cases in Consumer Behaviour
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
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MIIMLIBRARY | RACK NO- 16 | 658.8342 (Browse shelf) | Available | 1859 |
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