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INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION

By: CLOW, KENNETH E

Material type: Text

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TextPublisher: PEARSON Subject(s): Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions

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Item type	Home library	Call number	Status	Date due	Barcode
Text book	MIIMLIBRARY	659.1 (Browse shelf)	Available		3134

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