INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
By: CLOW, KENNETH E
Material type:
TextPublisher: PEARSON ISBN: 978-9332518377Subject(s): Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference Books
|
MIIMLIBRARY | RACK -REF 2 | 659.1 (Browse shelf) | Not for loan | 3140 |
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