MARKETING RESEARCH
By: MALHOTRA NARESH K
Contributor(s): SATYABHUSHAN DASH
Material type:
TextPublisher: PEARSON ISBN: 978-9353433291Subject(s): INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH, RESEARCH DESIGN FORMULATION,DATA COLLECTION, PREPARATION, ANALYSIS AND REPORTING,COMPREHENSIVE CASES AND COMPREHENSIVE VIDEO CASES
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books
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MIIMLIBRARY | RACK -REF 1 | 658.83 (Browse shelf) | Not for loan | 693 |
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| 658.8003 INTERNATIONAL DICTIONARY OF MARKETING | 658.827 BRAND MANAGEMENT TEXT AND CASES | 658.827 MANAGING BRAND EQUITY | 658.83 MARKETING RESEARCH | 658.8342 CONSUMER BEHAVIOUR | 658.8342 CONSUMER BEHAVIOUR IN ACTION | 658.87 RETAILING MANAGEMENT |
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