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MARKETING ANALYTICS A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES

Material type: Text

TextPublisher: NEW YORK KOGAN 2018Edition: 2Description: 217ISBN: 978-0749482169DDC classification: 658.83

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Item type	Home library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Reference Books	MIIMLIBRARY	RACK -REF 2	658.83 (Browse shelf)	1	Not for loan		6338

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Previous	658.802 MARKET SEGMENTATION HOW TO DO IT AND HOW TO PROFIT FROM IT	658.816 PRICING ANALYTICS MODELS AND ADVANCED QUANTITATIVE TECHNIQUES FOR PRODUCT PRICING	658.827 BRAND MANAGEMENT CO-CREATING MEANINGFUL BRANDS	658.83 MARKETING ANALYTICS A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES	658.83 MARKET SEGMENTATION ANALYSIS UNDERSTANDING , DOING IT AND MAKING IT USEFUL	658.83 MARKETING ANALYTICS BASED ON FIRST PRINCIPLES	658.83 MARKETING ANALYTICS A MACHINE LEARNING APPROACH	Next