RETAIL BUYING - DIAMOND JAY; GERALD PINTEL (PEARSON)
Keywords: INTRODUCTION TO RETAIL BUYING , PLANNING THE PURCHASE , MAKING THE PURCHASE ,ADDITIONAL BUYER RESPONSIBILITIES -- THE BUYER ROLE EVALUATION BUYERS, BUYING FOR TRADITIONAL RETAIL ORGANIZATIONS DEPARTMENT STORE , CHAIN ORGANIZATIONS, BUYING DISCOUNT OPERATIONS, BUYING FOR OFF PRICE RETAIL OPERATIONS OFF PRICING FACT OR FICTION? MAKING THE PURCHASE, BUYING FOR OFF SITE RETAIL ORATIONS, MARKET SPECIALISTS AND HOW THEY SERVICE RETAILERS, CONSUMER ANALYSIS, MULTICULTURALISM :ASSESSING THE PRODUCT NEEDS OF AMERICAS MAJOR ECCENTRICITIES, MERCHANDISING POLICIES, HOW MUCH TO BUY , MERCHANDISE SOURCING AND TIMING THE PURCHASE SELECTING THE BEST MERCHANDISE RESOURCES, PURCHASING IN THE DOMESTIC MARKET PLACE , WHOLESALE MARKET, FOREIGN MARKET PURCHASING , BUSINESS ETIQUETTE GLOBAL MARKETS, INTERNET WHOLESALE PRODUCT ACQUISITION ON THE INTERNET, NEGOTIATING THE PURCHASE AND WRITING THE ORDER , ADDITIONAL BUYER RESPONSIBILITIES , PRIVATE -LABEL PROGRAMS MANUFACTURES BRAND AND LABEL , DISSEMINATING PRODUCT INFORMATION TO RERAIL PERSONNEL,VISUAL MERCHANDISING .