TY  - BOOK
AU  - SALONER, GARTH
TI  - STRATEGIC MANAGEMENT
PB  - WILEY INDIA
KW  - BUSINESS STRATEGY  COMPETITIVE ADVANTAGE INTERNAL CONTEXT: ORGANIZATION DESIGN ORGANIZATION AND COMPETITIVE ADVANTAGE EXTERNAL CONTEXT: INDUSTRY ANALYSIS THE SPECTRUM OF COMPETITION AND NICHE MARKETS COMPETITION IN CONCENTRATED MARKETS  ENTRY AND THE ADVANTAGE OF INCUMBENCY  CREATING AND CAPTURING VALUE IN THE VALUE CHAIN STRATEGIC MANAGEMENT IN A CHANGING ENVIRONMENT STRATEGY IN MARKETS WITH DEMAND—SIDE INCREASING RETURNS GLOBALIZATION AND STRATEGY CORPORATE STRATEGY: MAINAGING FOR VALUE IN A MULTIBUSINESS COMPANY THE STRATEGY PROCESS    APPLYING GAME THEORY TO STRATEGIC MANAGEMENT
ER  -