CONSUMER BEHAVIOUR - SCHIFFMAN,LEON G; LESLIE LAZAR KANUK (PERRSON)
Keywords: Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting THE CONSUMER AS AN INDIVIDUAL Consumer Motivation Personality and Consumer Behavior Consumer Perception .. _.. Consumer Learning - , Consumer Attitude Formation and Change Communication and Consumer Behavior CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS The Family and Social Class Influence of Culture on Consumer Behavior Cross-Cultural Consumer Behavior: An International Perspective THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS Consumers and the Diffusion of Innovations Consumer Decision Making and Beyond Marketing Ethics and Social Responsibility