TY  - BOOK
AU  - LOUDON DAVID L , ALBERT J DELLA BITTA
TI  - CONSUMER BEHAVIOUR
SN  - 978-0070473812
PB  - TMH
KW  - UNDERSTANDING CONSUMERS AND MARKET SEGMENTS. LIMITATIONS  OF DEMOGRAPHICS IN PREDICTING CONSUMER BEHAVIOR LIFESTYLE AND PSYCHOGRAPHIC SEGMENTATION.ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR . SUBCULTURES.SOCIAL CLASS. SOCIAL GROUPS. FAMILY. PERSONAL INFLUENCE AND DIFFUSION OF INNOVATIONS. ATTITUDES. CHANGING ATTITUDES. CONSUMER DECISION PROCESS. PROBLEM RECOGNITION . SEARCH AND EVALUATION. PURCHASING PROCESS. POSTPURCHASE BEHAVIOUR ADDITIONAL DIMESIONS. MODELING AND RESEARCHING CONSUMER BEHAVIOUR . CONSUMERISM ORGANIZATIONAL BUYER BEHAVIOUR
ER  -