GAUTAM, NEERAN <br/><br/>
CONSUMER BEHAVIOUR TEXT AND CASES 

 -  WISDOM PUBLICATIONS 
<br/><br/><label>ISBN: </label>978-8189547332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to Consumer Behaviour . Types of Consumers . Consumer Needs and Wants . Perception .----Attitude and Attitude Change . Learning and Memory (-Personalty and Self-concept . Diffusion and Innovation Consumer Behaviour Buying Process Models of Consumer Behaviour Market Segmentation . Consumer Relationship Management . Post Decision Process . Industrial Buying Behaviour . Consumer Behaviour and Marketing Strategy . Opinion Leadership . Family Decision Making . Consumer Buyer Behaviour and Decision Situation . Consumer Behaviour Studies in India . Consumer and Cultural Influences . Consumer Protection • . Consumer Behaviour in Rural Areas . Cases in Consumer Behaviour