BHAT, GOVINDA K <br/><br/>
CUSTOMER RELATIONSHIP MANAGEMENT 

 -  HIMALAYA PUBLISHING HOUSE 
<br/><br/><label>ISBN: </label>978-8184885798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM — Opportunities and Challenges