CUSTOMER RELATIONSHIP MANAGEMENT - BHAT, GOVINDA K (HIMALAYA PUBLISHING HOUSE)
Keywords: CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM $1 (BOpportunities and Challenges s