TY  - BOOK
AU  - BHAT, GOVINDA K
TI  - CUSTOMER RELATIONSHIP MANAGEMENT
SN  - 978-8184885798
PB  - HIMALAYA PUBLISHING HOUSE
KW  - CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM — Opportunities and Challenges
ER  -