BLAKEMAN, ROBYN <br/><br/>
INTEGRATED MARKETING COMMUNICATION 

 -  PINNACLE 
<br/><br/><label>ISBN: </label>978-0742529649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs  Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing