TY  - BOOK
AU  - BLAKEMAN, ROBYN
TI  - INTEGRATED MARKETING COMMUNICATION
SN  - 978-0742529649
PB  - PINNACLE
KW  - Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs  Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing
ER  -