BUSINESS A CHANGING WORLD - FERRELL,OC,HIRT, GEOFFREY A (TMH)
Keywords: BUSINESS IN A CHANGING WORLD. STARTING AND GROWING A BUSINESS. MANAGING FOR QUALITY AND COMPETITIVENESS. CREATING THE HUMAN RESOURCE ADVANTAGE. MAKING DEVELOPING RELATIONSHIP . FINANCING THE ENTERPRISE. -- Business in a Changing World . The Dynamics of Business and Economics . Guidelines for the Development of the Business Plan.Business Ethics and Social Responsibility . The Legal and Regulatory Environment. Business in a Borderless World. Managing Information Technology and E-Business . Starting and Growing a Business . Options for Organizing Business . Small Business, Entrepreneurship, and Franchising . Managing for Quality and Competitiveness . The Nature of Management . Organization, Teamwork, and Communication . Managing Service and Manufacturing Operations. Creating the Human Resource Advantage .Motivating the Workforce.Managing Human Resources. Appendix C Personal Career Plan . Marketing: Developing Relationships . Customer-Driven Marketing .Dimensions of Marketing Strategy . Financing the Enterprise . Accounting and Financial Statements . Money and the Financial System . Financial Management and Securities Markets .Appendix D Personal Financial Planning