TY  - BOOK
AU  - CLOW KENNETH E
AU  - BAACK, DONALD
TI  - INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
PB  - PEARSON
KW  - Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions
ER  -