TY  - BOOK
AU  - SHAJAHAN S
TI  - RESEARCH METHODS FOR MANAGEMENT
PB  - JAICO PUBLISHING HOUSE
KW  - .  . — OVERVIEW, PREPARATION AND  	LAUNCH CYCLE OF RESEARCH PROGRAMMES . Introduction to Research • • Research as a Means to an End	• Relevance	• Significance	• Characteristics of Science	• Working Assumptions • Scientific Research • Assumptions • Development of Theories • Categories of Research • Modern Methods • Traditional Methods • Overview of Research Methodology • Frame Work of the Book • .  . Introduction to Business Research • Research Ideas • Use of Theory in Research • Types of Research • Research Problems • Formulation • Research Objective • Sources • Identification • Criteria of Selection • Positivism • Phenomenology •  . The Research Process Theoretical Frame Work • Hypotheses • Type • Sources • Characteristics . Hypothesis Development . Rules of Construction • Testing of Hypothesis •  Research Design 	• Classification . Research Plans • Structure • Stages • Developing Plan . Exploratory Study • Descriptive Study • Causal Studies • Research Strategy • Experiment . Survey • Case Study • Sampling Theory • Statistical Inference • Significance of Test * Multimethod Approach • Cross Sectional Studies • Longitudinal Studies  : Experimental Research Design 	• Basic Principals 	• Factorial Designs 	• Latin Square • Advantages 4. Disadvantages • Validity • Random Assignment • Matching • Techniques . Critical Factors • Variables • Measurements • Type . Scale • Comparison . Characteristics . Validity • Developing Scales . Rating Scale • Attitude Scale . Thurston . Likert . Semantic Differential . Types of Errors . Test . Reliability • Stability Measures • Other Types of Research •   : Primary Sources of Data . Methods of Data Collection . Observation . Survey . Various Type . Procedure . Interview Type . Methods . Situation Favouring Interview . Data Quality Issues . Reliability . Bias   Validity . Competency . Group Interview . Questionnaire . Method . Type . Where to use Questionnaire . Research Design Requirements . Designing Questionnaire . Choice of Questions . Construction . Computerised Questionnaire . Coding . Layout . Other Methods of Data Collection . Panel Research . Warranty Card . Pantry Audit . Consumer Panel . Mechanical Devices . Projective Techniques . Socio Metry . Major Qualitative Research Techniques .  An Overview of Various Data Sources and  	Computer Search . Mining Internal Data . Sources . Data Mining  and Warehousing . Tree Models . Predictive Models . Fuzzy Logic . Other Secondary Data Sources . Evaluation • Special Data Sources . Computer Search and Internet Application . Home Page . Search Tools .4 Bibliographic Details •  SECTION II — BUSINESS STATISTICS AND SAMPLING THEORY	 : An Overview of Business Statistics . Business Statistics . Decision Making Models . Measures of Central Tendency . Mean . Weighted Mean . Medium . Mode . Characteristics . Measures of Deviation . Variance . Standard Deviation . Coefficient of Variation . Z Score . Z-Transformation . Descriptive Statistics Grouped Data . Outlier Defection . Run Test . Lilliefor's Test . Power of Test . Parametric Vs Non Parametric Test . Distribution Free Tests . Mann Whitney • Kruskall Wallis . Friedman . KS Test . Test of Significance . Approaches . Selection of a Statistical Test for one, two and    : An Overview of Sampling Theory and Sample Size  	Determination Sampling Plan • Characteristics • Random Sampling . Stratified Sampling  Systematic Sampling • Cluster Sampling • Multi Stage Sampling . Sampling Procedures_. Non Probability Sampling . Quota Sampling • Judgment Sampling . Snow Ball . Spatial . Saturation • Calculation of Sample Size • Precision • Margin of Errors • Bias Reduction . Techniques • Jackknifing . Boot Strapping • Resampling 4, Standardisation of Research Tools •  — DATA ANALYSIS AND INTERPRETATION 	317-: Analysis of Data • Introduction • Data Editing • Inconsistencies . Missing Values • Preparing Data for Analysis • Data Layout • Categorisation . Coding . Tabulation . Qualitative Data Analysis • Strategies • Data Management . Application . Usage of Statistical Software •  : Multivariate Analysis and its Application . Assumptions . Type • Factor Analysis • R Type . Q Type . Cluster Analysis . Latent Structure . Path • Discriminant • Regression . Linear • Least Square Model • Parabola . Multiple Regression  Covariance • Correlation 	• Karl Pearson . Charles Spearman • Examples • Partial Correlation • Canonical Correlation . Conjoint analysis . Path analysis . Planning, Development and Maintenance of Linear Model • Checklist Conclusion • web support • web enabled excercises .  : Report Writing • • Types of Report • Technical Reports .  Popular Reports Research Report . Important Parts . Abstract . Research Design • Analysis and Interpretation • Major Guidelines • Summary   References • Usage of Quotations • Harvard System of Referencing  Bibliography . Foot Notes Checklist • Checkpoint for a Researcher •
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