BUSINESS RESEARCH METHODS - COOPER, DONALD R , SCHINDLER, PAMELA S (MCGRAW- HILL)
Keywords: Research in Business Ethics in Business Research Thinking Like a Researcher The Research Process: An Overview Clarifying the Research Question through Secondary Data and Exploration THE DESIGN OF BUSINESS RESEARCH Research Design: An Overview Qualitative Research Observation Studies Experiments Surveys THE SOURCES AND COLLECTION OF DATA Measurement Measurement Scales Questionnaires and Instruments Sampling. ANALYSIS AND PRESENTATION OF DATA Data Preparation and Description. Exploring, Displaying, and Examining Data.Hypothesis Testing . Measures of Association. Multivariate Analysis: An Overview .Presenting Insights and Findings: Written Reports . Presenting Insights and Findings: Oral Presentations Case Index Appendices Appendix A: Business Research Requests and Proposals (with Sample RFP) . Appendix B: Focus Group Discussion Guide . Appendix C: Nonparametric Significance Tests. Appendix D: Selected Statistical Tables . References and Readings -- DECISION SUPPORT , BUSINESS INTELLIGENCE, MEDIMAGE, MORE COATINGS, A GLIMPSE AT FOUR RESEARCH STUDIES, DECEPTION , INFORMED CONSENT, DEBRIEFING CONSENT ,THE LANGUAGE OF RESEARCH, VALUING RESEARCH PROPOSAL. RESEARCH DESIGN, SAMPLING DESIGN. PILOT TESTING. DATA COLLECTION AND PREPARATION. DATA ANALYSIS AND INTERPRETATION, EVALUATING INFORMATION SOURCES. MINING INTERNAL SOURCES. EVOLUTION OF DATA MINING, sampling design. classification of designs secondary data analysis , experience survey, two stage design, focus groups Nonbehavioral observation. conducting an observation study