TY  - BOOK
AU  - COOPER, DONALD R , SCHINDLER, PAMELA S
TI  - BUSINESS RESEARCH METHODS
SN  - 978-1259001857
PB  - MCGRAW- HILL
KW  - Research in Business Ethics in Business Research Thinking Like a Researcher The Research Process: An Overview Clarifying the Research Question through Secondary Data and Exploration  THE DESIGN OF BUSINESS RESEARCH  Research Design: An Overview Qualitative Research Observation Studies Experiments Surveys  THE SOURCES AND COLLECTION OF DATA  Measurement Measurement Scales Questionnaires and Instruments Sampling. ANALYSIS AND PRESENTATION OF DATA  Data Preparation and Description. Exploring, Displaying, and Examining Data.Hypothesis Testing . Measures of Association. Multivariate Analysis: An Overview .Presenting Insights and Findings: Written Reports . Presenting Insights and Findings: Oral Presentations  Case Index Appendices Appendix A: Business Research Requests and Proposals (with Sample RFP) . Appendix B: Focus Group Discussion Guide . Appendix C: Nonparametric Significance Tests. Appendix D: Selected Statistical Tables . References and Readings
KW  - DECISION SUPPORT , BUSINESS INTELLIGENCE, MEDIMAGE, MORE COATINGS, A GLIMPSE AT FOUR RESEARCH STUDIES, DECEPTION , INFORMED CONSENT, DEBRIEFING CONSENT ,THE LANGUAGE OF RESEARCH, VALUING RESEARCH PROPOSAL. RESEARCH DESIGN, SAMPLING DESIGN. PILOT TESTING. DATA COLLECTION AND PREPARATION. DATA ANALYSIS AND INTERPRETATION, EVALUATING INFORMATION SOURCES. MINING INTERNAL SOURCES. EVOLUTION OF DATA MINING, sampling design. classification of designs secondary data analysis , experience survey, two stage design, focus groups Nonbehavioral observation. conducting an observation study
ER  -