INTERNATIONAL BUSINESS TEXT AND CASES - CHERUNILAM, FRANCIS (PHI)
Keywords: INTRODUCTION TO INTERNATIONAL BUSINESS. INTERNATIONAL OPERATIONS MANAGEMENT.INTERNATIONAL BUSINESS ENVIRONMENT . INTERNATIONAL TRADING ENVIRONMENT . GATT/WTO AND GLOBAL LIBERALISATION. INTERNATIONAL MONETARY SYSTEM AND FOREIGN EXCHANGE MARKET . INTERNATIONAL BANKING AND EUROCURRENCY MARKET.INTERNATIONAL ECONOMIC ORGANISATIONS. INTERNATIONAL INVESTMENT AND FINANCE. MULTINATIONAL CORPORATIONS. INTERNATIONAL GOODS SERVICE AND FINANCIAL FLOWS AND BALANCE PAYMENTS. GLOBALISATION. INTERNATIONAL BUSINESS INTELLIGENCE . MARKET SELECTION . MARKET ENTRY STRATEGIES. MARKET COVERAGE STRATEGIES. INTERNATIONAL PRODUCT DECISIONS. INTERNATIONAL PRICING .INTERNATIONAL DISTRIBUTION. INTERNATIONAL PROMOTION. INTERNATIONAL ORGANIZATION AND HRM. SOME SOCIAL ISSUES IN INTERNATIONAL BUSINESS. TRADE POLICY AND REGULATION IN INDIA. EXPORT PROMOTION . TRADE AND BOP OF INDIA. INDIA IN THE GLOBAL SETTING .GLOBALIZATION OF INDIAN BUSINESS