TY  - BOOK
AU  - ZIKMUND WILLIAM G
AU  - MCLEOD, RAYMOND
TI  - CUSTOMER RELATIONSHIP MANAGEMENT INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY
SN  - 978-8126528059
PB  - WILEY
KW  - THE NATURE OF CUSTOMER RELATIONSHIP MANAGEMENT. UNDERSTANDING CUSTOMER DIFFERENCES.CONCEPT OF RELATIONSHIP MANAGEMENT . STRATEGIC OPTIONS FOR APPROACHING CUSTOMERS.MARKET SEGMENTATION.INFORMATION TECHNOLOGY AND COLLECTING CUSTOMER DATA. THE CRM DATA WAREHOUSE.  WAREHOUSE DATA REPOSITORY . METADATA  REPOSITORY CUSTOMER LOYALTY. ATTITUDINAL AND BEHAVIORAL COMPONENTS OF LOYALTY . CUSTOMER RELATION STRATEGIES. WINBACK AND ACQUISITIONS STRATEGIES. . SALES FORCE AUTOMATION AND AUTOMATED CUSTOMER SERVICE  CENTERS.THE BASIC OF DATA MINING ,ONLINE ANALYTICAL PROCESSING ,AND INFORMATION PRESENTATION. MEASURING CUSTOMER SATISFACTION AND LOYALTY , ISSUE FOR IMPLEMENTING CRM SYSTEM. POTENTIAL REWARD FROM CRM IMPLEMENTATION
ER  -