CLOW, KENNETH E <br/><br/>
INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION 

 -  PEARSON 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions