TY  - BOOK
AU  - CLOW, KENNETH E
TI  - INTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION
SN  - 978-9332518377
PB  - PEARSON
KW  - Integrated Marketing Communications  Corporate Image and Brand Management  Buyer Behaviors The IMC Planning Process  Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels  Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions
ER  -