INTERNATIONAL MARKETING MANAGEMENT TEXT AND CASE - MATHUR U C (SAGE TEXTS)
Keywords: International Marketing: An Introduction Market Potential of Countries International Organisations International Trading International Competitive Advantage and Buyer's Profile International Environment for Business, Customer, Competition and Controls International Pricing International Business-to-Business Marketing International Marketing of Services International Strategic Marketing International Stakeholders International Brands International Marketing Concepts Market Competitive Forces Worldwide Advertising and Promotion in International Markets International Public Relations International Marketing Research Distribution of Goods Worldwide International Markets for the Twenty-first Century, Imports and Exports International Management for Marketing Personnel International Marketing Audit International Collaborations, Controls and Global Manufacturing Understanding Case Studies .Difference between TQM and CPR Product Acceptance Plan India's Ranking in the World Cultural Diversity between Japan and the US Percentage of GNP Spent by Nations on Advertising Classification of Countries on the Basis of Per Capita Income (1994) Country Classification on the Basis of Per Capita Income and GNP Comparison of Business Environment amongst Countries Top 10 IDA Borrowers (FY '05) Rating Countries for Business Potential Business Attractiveness and Competitive Strength World Trade and Output Developments, 2002-2005 (At Constant Prices, Annual Percentage Change) GDP and Merchandise Trade by Region, 2004-2005 (Annual Percentage at Constant Prices) Product Development Process Country-wise Inventory Register Multi-product Sales Register Outstanding Payment Register Complaint Register Product and Related Services Hotel Industry Supply Demand Paradigm Customer Value Analysis Product-Market Correlation Correlation between Markets and Competition Market, Firm and Competitive Analysis Summary Benefit Rating for Cars Decision Concepts and Benefits Customer Analysis Matrix Marketing Strategies for Decline Stage of PLC Product Life Cycle Audit Stakeholders of a Firm Stakeholders of a Firm Changes in Industrial Concepts Selling Price Components Customer Assessment of Competitors Product Price Parity Personal Selling Effort and Advertising The Benefit Story Relating to Maruti Esteem Car Advertising Expenditure in Different Countries Women at the Workplace Analysis of a Company's Marketing Factors with Competitive Factors Marketing Strengths of Different Countries Media-wise Advertising$1 (BUSA, 1980 Advertising Analysed Country Ratings Country's Market Attractiveness and Competitive Company Strength Analysing Distribution Channels Yearly Growth Rate and their Weightage Link between Cash Flow and Value Chain Working Capital Accounting Market Segment Variables Equity Based International Operations Non-Equity Based International Operations Imports and Exports GE Head Count vs Revenue$1 (BMicrosoft Indian Software Industry Indian Software Companies Infosys International Revenue Generating Countries Market Share of Refrigerator Brands Manufacturing Capacity of Refrigerators in India Market Share of Washing Machine Brands in India Ranking of Price Waterhouse s