TY  - BOOK
AU  - ICFAI, UNIVERSITY
TI  - INTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING
SN  - 9788189410025
PB  - ICFAI UNIVERSITY
KW  - An Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility
ER  -