TY - BOOK AU - GUPTA, SEEMA TI - DIGITAL MARKETING SN - 978-9387067608 PB - MC GRAW HILL KW - INTRODUCTION TO DIGITAL MARKETING .DISPLAY ADVERTISING . DISPLAY PLAN SEARCH ENGINE ADVERTISING. SOCIAL MEDIA MARKETING. FACEBOOK MARKETING . LINKEDIN MARKETING .TWITTER MARKETING. INSTAGRAM AND SNAPCHAT. MOBILE MARKETING . SEARCH ENGINE OPTIMISATION. WEB ANALYTICS. ER -