WHITE, MARGARET A , BRUTON, GARRY D

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION - SOUTH WESTERN

978-0538478229


Laying the Foundation . General Electric: Changing with the Times .Management of Technology and Innovation: An Overview . Strategy Process and the Management of Technology end Innovation . Social Responsibility and Management of Technology and Innovation. . Innovation: Internal Strategy . GlaxoSmithKline: Successful Internal Innovation . Innovation: Planning. Internal Innovation: Implementation .Innovation: Evaluation and Control . Innovation: Project Management and New Product Development --Obtaining Technology: External Strategy . Lcer Group: A Family of Brands . Obtaining Technology: Planning . Obtaining Technology: Implementation. Obtaining Technology: Evaluation and Control. Managing Platforms and Portfolios of Technology. . Building Strategic MTI Success . Google: A Pattern of Success .Building Capabilities for MTI Success .Knowledge Management .Waves of Innovation and Predicting the Future .