TY  - BOOK
AU  - WHITE, MARGARET A , BRUTON, GARRY D
TI  - THE MANAGEMENT OF TECHNOLOGY AND INNOVATION
SN  - 978-0538478229
PB  - SOUTH WESTERN
KW  -  Laying the Foundation . General Electric: Changing with the Times .Management of Technology and Innovation: An Overview .  Strategy Process and the Management of Technology end Innovation . Social Responsibility and Management of Technology and Innovation. . Innovation: Internal Strategy . GlaxoSmithKline: Successful Internal Innovation . Innovation: Planning. Internal Innovation: Implementation .Innovation: Evaluation and Control . Innovation: Project Management and New Product Development
KW  - Obtaining Technology: External Strategy . Lcer Group: A Family of Brands . Obtaining Technology: Planning . Obtaining Technology: Implementation. Obtaining Technology: Evaluation and Control. Managing Platforms and Portfolios of Technology.  . Building Strategic MTI Success . Google: A Pattern of Success .Building Capabilities for MTI Success .Knowledge Management .Waves of Innovation and Predicting the Future
ER  -