MANAGERIAL ECONOMICS - DWIVEDI,D N (VIKAS PUBLISHING HOUSE)
Keywords: NATURE AND SCOPE OF MANAGERIAL ECONOMICS. OBJECTIVE OF BUSINESS FIRM.FUNDAMENTAL CONCEPTS USED IN BUSINESS DECISIONS. BASIC TOOLS OF ELECTRONIC ANALYSIS AND OPTIMIZATION TECHNIQUES. METHOD OF ESTIMATING A FUNCTION . BASICS OF THE MARKET SYSTEM AND MARKET EQUILIBRIUM .ANALYSIS OF CONSUMER DEMAND . ANALYSIS OF MARKET DEMAND AND DEMAND ELASTICITIES. DEMAND FORECASTING . THEORY OF PRODUCTION . THEORY OF COST AND BREAK-EVEN ANALYSIS.LINEAR PROGRAMMING . MARKET STRUCTURE AND PRICING DECISIONS.ALTERNATIVE THEORIES OF THE FIRM. PRICING STRATEGIES AND PRACTICES. CAPITAL BUGETING AND INVESTMENT UNDER CERTAINTY.INVESTMENT DECISION UNDER RISK AND UNCERTAINTY. MACROECONOMICS . CIRCULAR FLOW MODEL OF THE ECONOMY. NATIONAL INCOME . THEORY OF NATIONAL INCOME DETERMINATION. INCOME DETERMINATION WITH GOVERNMENT AND FOREIGN TRADE. MODERN THEORIES OF ECONOMIC GROWTH BUSINESS CYCLES AND STABILIZATION . INFLATION. CHANGING INTERNATIONAL BUSINESS ENVIRONMENT. THEORY OF INFLATION TRADE. FOREIGN TRADE POLICY.DETERMINATION OF FOREIGN EXCHANGE RATE. BALNCE OF PAYMENT. INTERNATIONA MONETARY SYSTEM. GOVERNMENT S ROLE IN THE ECONOMU. FISCAL POLICY INDUSTRIAL POLICY OF INDIA.ECONOMIC LEGISLATION . SOCIAL RESPONSIBILITY OF PRIVATE BUSINESS