MANAGERIAL ECONOMICS ANALYSIS OF MANAGERIAL DECISION MAKING - AHUJA, HL (S. CHAND AND COMPANY)
Keywords: MANAGERIAL ECONOMICS: NATURE, SCOPE AND OPTIMISATION TECHNIQUES, DEMAND ANALYSIS AND THEORY OF CONSUMERS CHOICE, THEORY OF PRODUCTION AND COST ANALYSIS, PRICE AND OUTPUT DECISIONS IN VARIOUS MARKET STRUCTURES, PRICING PRACTICES AND STRATEGIES,CAPITAL BUDGETING AND DECISION MAKING UNDER RISK AND UNCERTAINTY, MACRO ECONOMICS FOR MANAGEMENT. -- THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS, BASIC MODEL OF THE FIRM AND ROLE OF PROFITS, OPTIMIZATION: CONCEPTS AND TECHNIQUES, MANAGERIAL AND INCREMENTAL ANALYSIS,.DEMAND AND DEMAND FUNCTION. ELASTICITY OF DEMAND. CONSUMERS BEHAVIOR CARDINAL UTILITY ANALYSIS. INDIFFERENCE CURVE ANALYSIS OF DEMAND . MATHEMATICAL TREATMENT OF THE THEORY OF CONSUMERS CHOICE. REVEALED PREFERENCE THEORY OF DEMAND. DEMAND ESTIMATION. DEMAND FORECASTING . THE THEORY OF PRODUCTION :RETURNS TO A VARIABLE FACTOR. PRODUCTION FUNCTION WITH TWO VARIABLE INPUTS.OPTIMUM INPUT COMBINATION. COST ANALYSIS. DERIVATION OF LONG -RUN COST FUNCTION .BREAK-EVEN ANALYSIS . LINEAR PROGRAMMING. SUPPLY AND ITS ELASTICITY MARKET STRUCTURE And price and output determination under perfect competition . Pricing and out put decisions under monopoly. Pricing and output decisions under monopolistic competition , pricing and output determination under oligopoly , non-price competition : advertising expenditure. government policies towards monopoly and competition cost plus . Price determination ,Pricing f multiple products , transfer pricing, pricing in nn-profit enterprises, Ramsey pricing, pricing, Peak-Load Pricing . sales maximization model of oligopoly firm, managerial theories of the firm: marris and willamson's models , Behavioural model of the firm, theory of games and strategic behavior, capital budgeting :Long term investment analysis, cost of capital, decision making under risk and uncertainty, decision making under risk and uncertainty , macroeconomics: issue and concepts , macro- economic Aggregates and Measurement of National Income ,Determination of National Income : Keyne's Two Sector Basic Model , determination of national income: theree sector and four sector models . consumption and investment demand , money supply money demand and money market equilibrium , . The IS-LM Curve Model, international linkages and mundell- Fleming model . algebraic analysis., inflation: Nature are Causes, Analysis of Business Cycles . Economics stabilization: Fiscal policy Economics stabilization:monetary Policy. Global Financial Crisis and Greek Crisis and their Impact on the world economy