TY  - BOOK
AU  - SREEDHARAN NAIR SHAILESH
TI  - MARKETING MANAGEMENT 
SN  - 978-93272-8517-8
U1  - 658.8 
CY  - 2018
KW  - INTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH . MARKETING RISK. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT .ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION . IDENTIFYING AND ANALYZING  COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS CHALLENGERS, FOLLOWERS AND NICHE. PRODUCT BRANDING .PACKING AND LABELLING . PRICING . LOGISTICS AND SUPPLY CHAIN MANAGEMENT . PROMOTION. SALES PROMOTION, PERSONAL PERSONAL , SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING . IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING
ER  -